At Nuño Marketing, we transform regions and enterprises into highly competitive global tourism ecosystems. We achieve this through Neuromarketing, Applied Economics, the power of Hospitality enhanced by Intercultural communication, and Cultural Legacy Architecture.
Dr. Luis Felipe Nuno Ramírez
With a proven track record of over 38 years leading destination internationalisation
and the MICE (Meetings, Incentives, Conferences and Exhibitions) sector across five continents,
Dr Luis Felipe Nuño Ramírez redefines the rules of the global tourism market through Intercultural communication
and cutting-edge Neuromarketing tools.
From establishing strategic foundations in Austria to delivering institutional leadership in Mexico,
his approach seamlessly blends the precision of quantitative economic models with consumer neuroscience to guarantee sustainable,
future-proofed profitability.
Professional Constellation
Scientific & Academic Vision:
PhD in Applied Economics in Tourism Management and Development
from the University of Malaga (Spain).
Researcher and university lecturer specialising in the application of quantitative models,
consumer insights and data-driven marketing strategies.
Leadership & Public Policy:
Former Director of Tourism for the City of Guadalajara (Mexico).
Architect of high-level regional economic development and internationalisation frameworks,
coordinating multidisciplinary teams under global sustainability models.
International MICE & Private Sector Strategy:
Founder and Managing Partner of Loevens OG and Nuño Marketing in Austria,
former CEO of the Guadalajara Convention and Visitors Bureau (Mexico).
Specialist in successfully securing world congresses and forging strategic global alliances.
Global Reach & Knowledge Transfer
International Keynote Speaker
Delivering over 200 masterclasses and keynote speeches that blend applied neuroscience,
tourism economics, and intercultural management.
Addressed to governmental, corporate, and academic audiences
across more than 90 nations across 5 continents.
Business Model Engineering
Analysing and designing innovative blueprints to optimize the tourism value chain.
Conducting strategic audits designed to elevate the competitiveness of MICE businesses
and high-end destinations through Value Chain Reconfiguration.
Elite Academic Quality Assurance
Auditor and evaluator of university curricula
for international Bachelor’s and Master’s degrees.
Securing educational excellence under global benchmarks
and quantitative economic models.
Chronological Milestones
2011 – Present / Partner & Managing Director,
Loevens OG & Nuño Marketing (Austria)
Focus: International destination marketing consultancy utilizing disruptive neuromarketing models
and advanced quantitative analytics.
1989 – 2014 / CEO / Marketing / Institutional Relations,
Guadalajara CVB
Guadalajara Convention and Visitors Bureau, NPO (Mexico)
Leading market research for the global MICE segment,
executing successful bids for international congresses and
driving Public Relations across Ibero-America.
Leadership in market research for the global MICE
sector and the preparation of bids for international conferences,
as well as the promotion of public relations in Ibero-America.
2007 – 2010 / Director of Tourism, City of Guadalajara (Mexico)
Strategic and political leadership for the design
and implementation of internationally recognised sustainable tourism models.
Global Distinctions &
World-Class Excellence Awards
"Jim David"
International Convention and Incentive Tourism Accolade (Nov 2014)
Prestigious Meetings Industry recognition presented
by the specialised journal Convenciones in Mexico City (Mexico)
"Ramón Álvarez"
In Memoriam International Award (Jan 2014)
The pinnacle recognition in the MICE sector,
awarded by Grupo Excelencias at FITUR International Tourism Fair in Madrid (Spain).
ISTUR Sustainability Award (Oct 2013)
Presented in Madrid (Spain) by the Instituto de la Sostenibilidad Turística en España,
recognizing decisive contributions to regional sustainable development across Latin America.
Intercontinental Hotels Group (IHG) Award (Feb 2013)
Recognition for a proven track record of success and innovative,
globally reaching marketing strategies.
Honorary Member Distinction by ALACP (Nov 2013)
An Honorary Appointment bestowed by
the Asociación Latinoamericana de Ceremonial y Protocolo
for outstanding contributions to international integration.
The Competitive Edge: Elite Competencies
- Innovative Hospitality & Intercultural Communication Models
- Advanced Neuromarketing Strategies
- Curriculum Audits for International Master’s Degrees
- Cultural Heritage Management & Sustainability
- International Bidding & Hosting Strategy for World Congresses
- Quantitative Economic Analytics
- Japanese Omotenashi Hospitality Technique
- Intercultural Diplomacy & Strategic Public Relations
Distinction as the Best Public Relations Professional
in the State of Jalisco, Mexico (2012)
A prestigious accolade and commemorative plaque
unveiled at the Public Relations Square on Paseo Chapultepec, Guadalajara (Mexico)
awarded by RELAPO (Public Relations Association of the State of Jalisco)